Archive for: May, 2023

Learn How To Become A Direct Selling Network Marketing Consultant

May 27 2023 Published by admin under Uncategorized

A direct selling marketing consultant is one of the best ways for you to augment your income by working from home. The act of peddling merchandise to other people has been going on as long as there have been items manufactured for sale. People used to go door to door and sell cleaning products, and cosmetics, and even pots and pans.

One person, the direct selling marketing consultant, purchases items from a company and they sell these items using such tactics as the “Tupperware” parties that were once so popular. Today a lot of the selling is done on the internet and not on the door to door or face to face basis of the past. The principles of how the process works remain the same though.

The economy has made it a high demand for people to find ways to augment their monthly incomes. They also need to try and make these additional monies from their homes so they do not have to invest in sitter fees and in travel to and from the workplace. They further desire the opportunity to increase the household finances without investing a large amount of labor hours in the endeavor.

A direct sales marketing consultant has the ability to do all of these things and more. The biggest problem with this type of work is doing your homework and researching the products that you will be selling. You want to make certain that the product you will be selling is of high quality and produced by a company that has high standards when it comes to customer satisfaction.

If you attempt to distribute a product that is not everything it is made out to be in the advertisements then you will quickly fail at selling items. Your name will become synonymous with a poor quality product and people will not buy things from you even if the things you are selling are not the same. In a business such as direct sales marketing consultant your good name and your reputation is worth far more than anything else you have.

When people shop with someone that treats them wrong they will quickly tell everyone they know about the experience. They will not hesitate to recommend to their friends and family that they do not do business with you. This can be the worst kind of publicity there is. On the other hand this type of publicity in reverse, or the word of mouth recommendations you receive when you please a customer, are the best advertisements you can get. Like the unhappy customer that tells everyone to avoid you, the happy customer will tell everyone about how great you are.

The world we live in is highly competitive and we have to have grit and determination if we plan on succeeding in it. If you are thinking about working as a direct sales marketing consultant then you can be very successful with the right outlook and the right amount of effort.

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Direct Response Marketing Vs Logo Marketing

May 26 2023 Published by admin under Uncategorized

Does your business revolve around a big logo that promotes the name of your business? If so, then you should know that this is the wrong way to start promoting and marketing your products and services. I used to think that to make money quickly, all I had to do was copy the big businesses who are advertising their name all over the place. But little did I know that these companies were spending millions and millions of dollars to promote their name everywhere.

I didn’t have millions of dollars to promote my business name everywhere, so when I tried to follow what they were doing, it all resulted in disaster. For some companies, they know how to make brand advertising work for them. They can hire celebrities to get endorsements, and they can broadcast this endorsement on the national TV channels to get massive distribution.

Back then, I had no idea that this is what they were doing to make their ads work. Therefore, I lost thousands of dollars in the process, and my business became a failure. That didn’t deter me however to try something new. As soon as name and logo marketing was out of the door, I turned my attention to another form of marketing that is very effective.

This form of marketing that I am talking about is direct response marketing. You may have never heard of it, but it’s been a strategy that has been used from almost a century ago. This is a much better way to boost your sales and profits, and the best news about it is that it’s easy to do.

With direct response, you get to see if whether or not your ads are effective or not. Could you imagine if you run a full page brand advertising ad, and had no way of determining whether or not it’s effective for you? Without the ability to track your results, you will lose thousands and thousands of dollars in advertising costs.

And don’t think that a media or sales rep will advise that you do direct response marketing. For one, they don’t know about it. And for 2, if they did know about it, they wouldn’t tell you about it due to the intricate nature of this marketing technique. They have a family to take care of, so the only thing that matters to them is if they can sell you on a full page or half page ad.

This is why you have to do your homework before running an ad. With a lack of information, people can take advantage of you, and lead you in the wrong direction when it comes to placing your ad. But if you do your homework and determine where or how you should be advertising using direct response, you’ll improve your chances of making your ad work.

Direct response is much better than logo marketing or brand advertising. Direct response is fast, accurate, and effective. It’s like Einstein’s theory of relatively vs Isaac Newtons initial laws of gravity. Einstein’s theories were more precise, and totally changed the way that we look at the universe.

You can do the same thing in your ads. Use direct response to totally change the way that you market and promote your business.

Good luck with using these tips to have the most success as possible in your business.

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10 No-Cost Powerful Marketing Strategies That Will Make You More Profits

May 25 2023 Published by admin under Uncategorized

How many of us have a huge marketing budget? If you are like me then you know that you have to make every penny that you spend on marketing really count.

Marketing is not as difficult as you may think. Here are 10 NO-COST marketing tips to help you make more profits for your business. All you will have to do is invest some time and effort.

Here they are:

1. Always spell your customer’s name correctly. Check the correct spelling and spell it correctly every time. You will be surprised the impact that this has.

2. Recognise your customer’s voice and greet them by name, whether they are on the phone or when you meet them at your premises. Your customer will feel extremely valued.

3. Remember specific things about your customers and bring them up when you are conversing, e.g. details about their child, for example he or she has just graduated, just married or whatever topic that your customer likes to talk about. This gives your customer a warm feeling, makes your customer feel that they have a personal connection with you and shows that you are actually interested in them.

4. Know what your customer likes. The best way to describe this is to give the bar scenario, “the usual then”, this makes your customer feel special and valued.

5. Under promise and over deliver. For example, you have promised to delivery an item for your customer, you know very well that you can delivery it by the next day. Promise to delivery by say the end of the week and then deliver it the next day. This has a dual purpose, firstly the customer would be very impressed with the speedy delivery and secondly it gives you some slack in case you encounter any unforeseen delays (which the customer would never need to know about, hence avoiding disappointment and giving satisfaction)

6. Always remember to thank your customers, especially in the case of receiving referrals. There is nothing worst than a customer telling their friend, associate or colleague for example “I recommended x and I did not even get a thank you” bad news travels faster than good news; make sure that the only news travelling is all good.

7. Always get feedback from your customers; this is an excellent strategy to use to help you improve your services and get even more sales.

8. In your advert copy give a deadline to encourage a quick customer response. Examples include order before x date to receive x % discount, limited offer ends x date. This will prompt your customer to act quickly.

9. Word-of-mouth marketing is extremely powerful yet under utilised “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.”

10. It’s the little things that make the biggest difference. Add little things that your customers will appreciate. For example, free guides, hints, tips for using your product or service or even a discount voucher for complimentary items.

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3 Ways to Kick Up Your Health and Wellness Marketing Campaign

May 24 2023 Published by admin under Uncategorized

Are you leaving a lot of money on the table when it comes to your marketing efforts? If you’re like a lot of business owners, you do a great job of focusing on the daily business of running a business, but you may not see the goldmine of money-making opportunities available to you. Here are 3 easy ways that you can kick up your health and wellness marketing campaign and see results almost immediately.

Take names. If you promote your products or services on a website, make sure that you have an opt-in box clearly visible on your website. Don’t forget to add a statement to reassure website visitors that you won’t share their names with third parties. If you primarily conduct business in a storefront or office, take that old, outdated computer that you’ve stored in the closet and place it in a visible area where your clients or customers have free access to it. Give them an incentive to sign-up for your mailing list. There’s no need to pressure them. Just place a sign beside the computer, offer a free product or discount in exchange for their names, and allow them to do it themselves.

Build an actionable list. Now, what ways can you use the contact information to promote your business? The possibilities are endless. For instance, if own a gym, you can send a “2 for 1/Bring a Friend” coupon to your list. Think snail mail. Address the envelope by hand, even if you have to hire someone to do it. It will give the personal touch to your correspondence and increase the chances that it will get opened.

Don’t get lazy with your list. With the right marketing strategy, you can take those names and turn them into a windfall of profit. Never underestimate the value of a list. Because it takes at least 7 contacts to persuade many of your prospects to take action, be patient. Add some fun and creativity to your marketing campaign, and your profits will soar.

Health and wellness marketing offers a wide range of fun and effective promotion strategies. Be creative! Build a list of targeted prospects, and you can turn one time customers into repeat customers.

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2 Offline Marketing Strategies That Are Ineffective

May 22 2023 Published by admin under Uncategorized

How close are you towards hiring a marketing agency to do your marketing for you? Is your business currently suffering because of a lack of slow leads and sales in your business? If so, then this can be something that can be fixed. But you should know that that more into debt you go with your business, the more it will cost you to get yourself out of the hole.

This is why you need a variety of techniques that will work for you left and right. And along with this, there are some marketing strategies that you should avoid if you want to stay in business for the long run. What are some of the techniques that you should avoid? Well I’m glad you asked! Insider of this article, we will take a look at a few marketing strategies that you should absolutely avoid if you want to stay in business. Here’s the first one:

1) Cold calling

In this past cold calling seemed to be an excellent technique but now we’re seeing that there are better ways to market your business. If you’re still doing cold calling, then you probably know how ineffective it is to get a new customer. You have to introduce yourself, you have to get past the gatekeeper (secretary), and then finally you have to pitch your service to the head man in charge.

By the time you get through all of these hurdles, you’re probably exhausted, and won’t seem as enthused as you initially was when you developed the campaign.

These are the kind of things that you have to learn about when running cold calling ads. You have to jump through many hoops just to get to the man in charge, and when you finally do get to him or her, you have to pitch your service with such enthusiasm than ever before. Here’s another strategy that is ineffective.

2) Selling door to door

This has to be the WORST marketing strategy ever invented. With door-to-door marketing, all you’re doing is walking door to door and trying to sell your product or service. I can remember one guy knocking on my door and when I opened it, there was a guy trying to sell me encyclopedias.

Why in the world would I be interested in encyclopedias when I already have hundreds of them scattered somewhere throughout my house? And I’m imagining that this is the same scenario that a lot of other people are in also.

So if you want to make more sales, don’t do door to door selling. It’s a strategy that is obsolete and shouldn’t be used by any type of entrepreneur. Hopefully you agree with me. There are other techniques out there that can boost your sales and profits quite immediately.

Cold calling and door to door marketing are certainly techniques that shouldn’t be used – no matter the industry you’re in. Both of these techniques requires time, energy, and thought… something that direct response marketing doesn’t require. If you want to make more money stick with using direct response marketing.

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Direct Marketing And Copywriting Cliches: 3 Fun Direct Marketing Sayings (Real Nuggets of Truth )

May 22 2023 Published by admin under Uncategorized

I love pithy sayings, little gold nuggets of truth and clichés. Don’t know why but I do.

It might be the idea of discovering the underlying truth that forms the cliché from time to time… Ironically I have almost no interest in the endless clichés that professional athletes churn out – in response to unrelated questions when interviewed.

Those just drive me nuts.

Here are a few of my favourites.

‘Marketing is all about discrimination.’

Think about it, if marketing has anything to do with selecting the right people to send your message to then it is a process of discrimination. Discrimination against those who don’t want or won’t respond to your message. Of course the more politically correct term is segmentation, but which has more hitting power – ‘Obama segmented the political market perfectly.’ Or ‘Obama discriminated against non-battleground states?’

‘Advertising is just salesmanship in print.’ John E. Kennedy most famously described advertising and copywriting as salesmanship in print. A brilliant way to describe it. Makes him sound like a genius, so much so that Albert Lasker hired him.

What this insight lacks is delving into the shades of grey that make up salesmanship. Not all salesmanship is equal – Kennedy incorrectly never made this distinction. He probably could have commanded much more money had he also positioned himself as a master salesman.

Oh well, can’t win ‘em all. Lasker paid copywriters well because he knew how valuable they were to him.

‘The media is the message.’ McLuhan sacrificed clarity for catchiness when he said this. I’ve taken copy run as a space ad and put on a postcard and had a fraction of the response for the same amount of media spend.

So the media influences how the message is received, which is McLuhan’s point. However, different messages can be taken and used in the same media for greater result. Generally you can expect when you transfer a working message into other media, there is a good chance it will work there too.

I’ve taken copy from a sales letter and delivered it as a webinar practically verbatim and the message has converted 10X as many. Media influences this – but it is the message that remains king.

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Marketing Bulls Eye – Direct Mail Marketing is Still the Most Accurate Method For Reaching Clients

May 21 2023 Published by admin under Uncategorized

Now more than ever it is critically important that business owner know & understand who their target audience is and how to reach them with what they are looking for. And it is now easier than ever to not only reach your market but to personalize your message to your audience.

Many forms of traditional media are waning in effectiveness. Radio is now replaced with the iPod; TV is now TiVo and the commercials are skipped through; the newspaper has give way to countless other online sources for both local & international news. But there is one tried and true form of traditional media that is still effective and in fact preferred over it’s electronic counterpart. According to Infotrends (1), 69% of consumers prefer traditional mail over email for direct marketing.

Direct Mail – Traditional Marketing Method Enhanced & Made More Powerful with Technological Advances

Direct mail is the one medium that technology has enhanced rather than replaced. It is possible to create a personal message that includes an individuals name, reference a time and place or experience that the recipient may have had with the business. Such personalization has the effect of creating a relevant message for the prospect or customer.

Most business owners already have the technology to create such targeted mailings. The important tool to create targeted direct mail campaigns is some sort of data collection & storage software – if you have and use Quickbooks you have the tools to create your personalized direct mail campaigns.

Always Keep Track of Basic Information & Every Transaction with a Prospect or Customer

The basic information you need to gather is of course the name and address of your prospect or customer. Beyond that other details such as where your prospect or customer may have last encountered you – for example, you might have met them at a trade show, or they responded to another form of advertising such as using a coupon from the newspaper. Maybe they’re a past customer who has done business with you and it’s time to reorder; or it’s time for an upgrade.

Businesses can put themselves in a very strong position for more business by keeping track of and reminding the customer or building on previous transactions.

Buying a Good List of Known Buyers from a Reputable List Broker can be a Good Start

New business can be targeted in the same way by purchasing a list of targeted prospects from a reputable list broker. Lists can be purchased by a myriad of relevant details to help you position your message in front of the prospects most likely to buy from you and your business.

Small and Regular Mailings Build Profitability

Another benefit that technology has had on direct mail marketing is that it is also very cost effective to mail to small numbers of highly targeted prospects – mailing to a few hundred each week is both cost effective and practical for some small business owners.

As compared to the high cost of cable television, or newspaper ads where your ad has the potential to reach many thousands who may or may not even have a need for your product or service – direct mail advertising allows you to only reach individuals who have the greatest potential for doing business with you.

Everything must be Trackable & Measureable

Another benefit of direct mail campaigns is that they lend themselves to measure-ability of the results. An effective call to action sent to a carefully selected target audience should give you results that you can monitor and adjust for more profitable future campaigns.

The addition of promotional merchandise either in the direct mailing campaign or as a reward for responding to the call to action can increase the effectiveness and measure-ability of your direct mail.

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How to Determining the Trend of the Stock Market

May 19 2023 Published by admin under Uncategorized

The trend is your friend, right? I am sure everyone has heard this adage and it is certainly true when it comes to trading. Trading from the correct side of the market is a very important factor in terms of the success rate of trades, whether short or long. I try to stick with the trend whenever possible – go long when the market is clearly in an uptrend, and short when the market is in a downtrend. It isn’t always that easy, however – the market sometimes doesn’t seem to know what it wants to do. Whatever you want to call it – market timing, market direction, market outlook – there is not a perfect system that I am aware of that can with 100% accuracy assess what the market is going to do next. The stock market is much too complex of an environment for one technique to be perfect all the time. Therefore, I use several strategies that I try to combine to give me an idea of what is going on currently and how I should trade based on that assessment.

#1 – Investor’s Business Daily – The Big Picture

If you do not currently subscribe to this great resource, I would recommend it. If you haven’t read any of William O’Neil’s books on trading, (he is the founder of Investor’s Business Daily) I would also recommend it. His system of assessing the market direction involves counting distribution days to look for tops and looking for follow-through days to signify a new rally beginning. In the “Big Picture” section of the paper, there are basically three conditions listed everyday – market in confirmed rally, market in correction, or market rally under pressure. By following this everyday, I get a good idea of the current state of the market. I don’t always agree with the assessment, and the system is not 100% perfect, because there are sometimes failed follow-through days, but overall it is normally very accurate. In fact, I would like to do some backtesting at some point of how a very simple system of going long an ultra Proshares ETF when the market is in a confirmed rally and going long an inverse ultra Proshares ETF when the market is in a correction would do over a long period of time. There would be a few whipsaws, but I would bet that this type of system would be successful without a lot of work. Again, Investor’s Business Daily is a great resource for market direction.

#2 – Stockbee Market Monitor

Another great resource useful for market direction is from the blog of Pradeep Bonde, Stockbee. I found this blog a year or so ago and it is a tremendous resource for traders. Using Telechart, he has developed a series of scans that keeps track of four or five ratios that help traders determine the underlying trend and anticipate near-term moves. Out of respect to him, I will not comment much more on these scans, but I encourage you to check out his website and learn for yourself. He also offers a subscription site for traders interested in learning more strategies including his Market Monitor. I keep track of theses ratios through Telechart on a daily basis and make many decisions based on the numbers I get. One gives a broad, overall indicator of the market, while others give shorter-term signals when the market is extended and due to pullback, or when the market has possibly put in a short-term bottom.

#3 – Investors Intelligence Survey

This survey is listed every Tuesday and charts the percentage of bulls in the market compared to the percentage of bears in the market on a weekly basis. This sentiment indicator is usually a contrary indicator, meaning that if there are a high percentage of bulls, that shows the possibility that most of the buyers of stock could already be in the market, and if that is true, how will the market continue to go up. A high percentage of bulls is therefore bearish, and vice versa if there is a high percentage of bears – that is bullish. This is a secondary indicator for me – I simply use it to confirm or contradict what I may be seeing in IBD or the Market Monitor.

#4 – Charts of the Indexes

The last method I use to keep track of market direction is to study the charts of the major indexes on a daily basis. By using Telechart, I also use a few of their customary indicators that
help me in this regard. As this blog progresses, I will attempt to post charts of the indexes several times a week to show what I see. By observing the price and volume action on a daily basis just like you would with an individual stock, you can learn a lot about what is going on in terms of market direction.

I know there are many other ways to determine market direction, and there is no doubt that traders have been successful with strategies much different than the ones I just described. For me, I have been using these four strategies and will continue to do so – they are not super complicated or cumbersome, and using them together, I believe they work pretty well. They are by no means perfect, and I still have to overcome some personal biases at times and trust what I see in these indicators, but I will continue to work and develop this system and hopefully improve it as time goes on. I believe successful traders always try to improve their methods, and I will do the same.

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Ezine Affiliate Marketing Strategy – How to Avoid Getting Little to No Online Traffic

May 17 2023 Published by admin under Uncategorized

There are tons of facts about generating traffic through ezine affiliate marketing strategy, of which, countless potential online business persons remain unaware. For example, ezine-publisher support plays a comprehensively helpful role in magnifying the comprehensive expertise of nearly all online entrepreneurs.

Yet especially, affiliate salespersons who utilize article marketing as the major online advertising and promotion tool can benefit even more tremendously from inclusive ezine SEO training styles. People mistake ezine membership with merely reading or placing ads in online magazines.

However, from the vast pool of benefits that a directory of ezines, for instance, can provide, the following additional perks may very pleasantly surprise you. Ezine supported affiliate members retain superb advantages over their existing competitors; familiarity with ezine affiliate marketing expertise reveals the following additional facts:

– Ezines themselves can help you sell additional products to make even more money online.

– Using directory-of-ezines-style advertising strategy gives you factual, no-hype, ONGOING advantages on how to set up your online income goals, achieve them, and continue raking in online affiliate cash with long-term security.

– Classically plus traditionally trained ezine strategic experts have global experience which can give you more effective direction regarding exactly what it takes and specifically what YOU need in order to succeed with making money online… regardless of your current circumstances.

Super Affiliate Marketing Reality

Internet marketing is actually a tough business. Ezine affiliate marketing comprehension remains vital because four out of essentially every five online entrepreneurs fail miserably.

If you are interested in being successful as well as SATISFIED while also retaining stability and peace of mind from lucrative website ventures, then today you sincerely need to reevaluate the connective type of skill that improved online affiliate advertising strategy can place into your waiting hands.

Probably like the near-ninety percent of online authors, entrepreneurs, or home business owners who are now failing, your mindset may be pre-programmed by the innate curiosity and popular lure of quick-cash online schemes and tactics. Here, we surely cast no blame upon upcoming ezine affiliate marketing entrepreneurs.

After all, human beings are curious by nature. However, a few experienced marketers remain shrewd enough to quickly and rather effectively separate newbies from their cherished credit-card-filled wallets. Popular hyped ads and get rich quick schemes online make little to no mention of ezine advertising. This fact comes to you surely NOT by mere coincidence.

Top Affiliate Marketing Visibility

Ezine member affiliates happen to comprise a highly unique breed of ethical, online sales-savvy publishers, writers, and marketers who enjoy upwardly stable, long-term, highly lucrative revenue streams and cash flow. The sciences of sound ezine-publisher promotion plus classical, results-oriented advertising for ezine affiliates have been around long before Internet home business popularity accumulated its reputation for scam-oriented methodology.

For more clarity on your ezine affiliate marketing direction, please listen carefully. The most important thing you need to realize today, through this article, is this.

To be successful on the Internet without headaches, cheating, scamming, scheming, or internally depending upon the latest “online-trick-to-get-rich-quick-fast-and-in-a-hurry,”… you simply have to be willing to learn basic, ETHICAL, long-lasting ezine marketing strategy.

With directory-of-ezines types of advertising and marketing approaches, for example, you can SECURELY know… even from basic, initial exposure to the more caring and expert ezine-affiliate sales approach methods — the vast amounts of online supportive marketing tips you probably have been missing out on during the major part of your time online.

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Benefits of Direct Marketing: The Personal Touch!

May 16 2023 Published by admin under Uncategorized

Direct marketing connects you directly with your customers. When customers receive a piece of mail addressed to them, take a phone call, get an email from you or see you or your sales representative in person, they connect with you and your business on a personal level.

Let’s look at three aspects of the benefits of direct marketing.

Building Relationships

When you market directly, you build relationships. No matter what day or age, or how much technology we have, the core of all successful business strategies is building on a rock-solid foundation of interpersonal connection. Customers like to deal with a familiar face, a trusted brand, a known quantity. Contacting customers repeatedly reminds customers of your quality and lets them know you care.

Keeping Track of the Metrics

Direct marketing allows you to track your numbers easily. When you use different types of direct marketing, you can efficiently compile statistics and measure several different parameters, including response percentage rates, geography, demographics, psychographics, and timing. With this kind of specific information, you can reap the benefits of direct marketing more fully in the future by having a scientific, mathematically based way of selecting targets and gauging your timing more specifically.

Minimizing Competition

By marketing directly, you avoid immediate competitor response or counter-offers. Competitors may, of course, get wind of your materials, but they cannot respond as rapidly or effectively as they can to online campaigns, for example. Thus, your deals are likely to be the best ones around. When your customers are accustomed to hearing from you directly, they are less likely to shop around and more likely to keep coming back.

These are three major benefits of marketing directly, but there are many more. To find out for yourself how beneficial it can be, set up your marketing campaign today!

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